Careers

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Digital Marketing Executive

2–3 years | Marketing | Sector – Tech Zone - IV, Greater Noida West

Key Responsibilities

Implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
Design and develop New Marketing Collaterals as per brand guidelines and in line with the
Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Research Analyst

1 - 4 years | Research | Sector – Tech Zone - IV, Greater Noida West

Key Responsibilities

Strategic Analysis: Proactively monitor various sources to identify and assess market dynamics, competitive actions, and potential risks.
Company Profiling: Perform comprehensive research across a diverse range of companies, pinpointing their main offerings, clientele, competitors, and strategic goals.
Customer Insights: Execute detailed customer research to inform the development of buyer personas and enhance customer engagement strategies.
Intelligence Gathering: Aggregate business intelligence from a mix of external and internal sources, including expert interviews, to support informed decision-making.
Information Curation: Compile and maintain up-to-date news briefs pertinent to clients, competitors, and the industry, serving as a valuable resource for key internal stakeholders.
Data Management: Oversee and update research databases and repositories, ensuring the availability of timely and actionable intelligence.

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